Direct yet conceptual. Provocative and engaging. Design & photography for interfaces, publications and people.


Emmarose Cowie

I am a Visual Creator and Photographer, residing in Auckland, New Zealand.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable imagery.

My design approach focuses on the authentic, honest and vulnerable connections made through analogue and physical mediums. I have always been interested in type and imagery and how they can define and portray a style of design, a particular group of people or a subculture.