Emotion is a key variable as to why I am a Designer and Photographer. I create projects that hold purpose and provoke an emotional response. This emotion allows for a person to form an opinion, continue using it, or to tell others about it and to ultimately love it.

My creative approach focuses on the authentic, honest and vulnerable connections made through digital and print mediums. Functionality and user needs are equally important as beauty and creativity and I strive to create an outcome that reflects these aspects. I have always been interested in type, layout, imagery and how they can define and portray a style of design, a particular group of people or a subculture.